This is a Kid’s Guide to How Internet Ads Work, and even how to hitchhike across the galaxy, not really, but the video is in done a similar manner and tone as Douglas Adam’s Hitchhikers Guide to the Galaxy, and it works perfectly. The video was designed by illustrator Dominic Owen and animator Will Samuel and commissioned by the Internet Advertising Bureau in the U.K.

The video does a great job demonstrating how ads are targeted, and why certain ads pop up. Although, I don’t know many kinds that are interested in Internet Marketing. (Via Co Design)

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