Papercraft artist Jeff Nishinaka was asked to create two posters for Kleenex’ upcoming campaign “Let Your Soft Side Out“, and Jeff delivered. Installations were placed within movie theaters where movie goers could grab a tissue, which is fed through holes in the eyes to serve as tears and metaphorically “letting your soft side out”.
Most astounding, is Jeff’s ability to create such perfect 3D perspectives and details within his paper craft and typography. But Jeff can’t take all the recognition, creatives at JWT were a large driving force behind this campaign and did a magnificent job. (via Bernstein & Andruilli)