Back in May 2012, tech industry giant Microsoft approached Pastilla asking us to pitch concepts for a “digital book”. Impressed by our minimalist, product-focused approach, Microsoft awarded Pastilla the ad campaign for the much-anticipated Surface tablet, the company’s initial foray into the mobile computer market.

As Microsoft’s first branded computer and the platform on which it showcased its Windows 8 operating system during the successful October 26, 2012 launch event for both products, it’s safe to say that the Surface tablet is a big deal for Microsoft, and for Pastilla. To see the rest of our work for the Surface Ad Campaign, click here